The Man Behind the JA.M.

OKLAHOMA CITY – Neighborhood Jam will debut a Norman location this summer after the popular new concept created an enormous following amongst foodies and brunch lovers shortly after opening the first location in OKC last October. Michael Kraft, the 25-year-old concept creator and General Manager, is the brains behind the operation and has just the right amount of genius to pull off this jammin’ idea.

Kraft dreamed up the idea of Neighborhood JA.M. while studying Hospitality Management at the University of Mississippi. Kraft gathered inspiration from some of his favorite local restaurants while a student. The son of Hank Kraft III, COO of Hal Smith Restaurants, Michael Kraft has certainly begun to fulfill a family legacy of excellent food, creative ideas, and impressive leadership. Although the environment at JA.M. is fast-paced, the concept developed with meticulous planning over the course of four years. Kraft’s last name says it all; he pursues each goal like a beloved craft, much in the same way as his father. “It is all just very exciting. Having the opportunity to bring a goal or dream to fruition is great but being able to do it twice, is an extremely humbling experience. We are grateful to share our experience with such a tight-knit, friendly community.”

The new location will open in July 2018 and will be located at 102 W. Main in downtown Norman. This is the site of the former Denco Café, home of the infamous Denco Darlin’. The Darlin’ features macaroni topped with chili and two sunny-side up eggs. Kraft plans to add the Denco Darlin’ to the Norman menu to bring back memories and share traditions with the community. Next door to JA.M, you can find another new Hal Smith restaurant, The Winston, which opened in April 2018 and boasts the best new patio in Norman.

Neighborhood JA.M. in Norman will be open 6:30 a.m. – 2:30 p.m. daily. For more information, please visit and follow Neighborhood JA.M. on Facebook and Instagram.



Founded in 1968, Hal Smith has created restaurants that enhance the senses through inspired architectural settings, excellent service, and cuisines that heighten the taste palates. Based
in Norman, Okla., Hal Smith’s foundation is rooted in cities and neighborhoods across the Midwest. Today, Hal Smith Restaurants operates nearly 80 locations in seven states and employs more than 6,000 employees. For more information, visit


Contact: Kirsten Holder, Director of Marketing

(405) 321-2600 ext. 1126

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